George is the founder of VeganFMCG and former CEO of The Vegan Society and Beyond Animal, a digital platform dedicated to accelerating growth of the vegan economy. George has spent 20 years in sales and business development in Fast Moving Customer Goods. As well as his strong business background, George has been heavily involved in policy & advocacy initiatives such as the Ethical Vegan Protection (Equality Act) and the formation of the All-Party Parliamentary Group on Vegetarianism and Veganism.
What it means to be a Trustee of FRAME:
“There are many synergies with my work and FRAME’s vision and values, and I’m excited to use my experience to help influence crucial changes in policy, increase awareness of alternative, non-animal testing methods, generate funds for cutting-edge research, and support work on industry partnerships.”Back to the team